Picture this: It’s the first week of summer vacation. I am a scrawny kid, probably 80 lbs., soaking wet, likely wearing uneven, homemade jean cut-off shorts and an oversized Marlboro shirt that my dad got when he bought a carton of cigarettes (don’t smoke!). More than likely barefoot and even more likely, eating Pop-Tarts. That was me, every summer, from approximately 1993 to 1998.
Alex and I stopped by my hometown on our way to and from a wedding in Cleveland on Memorial Day weekend, which was bringing up all kinds of warm feelings. On Memorial Day weekend, if I were 11 again, I would have been running around in my friends’ back yards, with all of the other neighbor kids, until the very last second before the sun went down. Then my dad would yell my name or, more likely, my nickname out the backdoor and it would be time to come in for the night. It was making me all nostalgic for childhood and, of course, Pop-Tarts.
For the most part, I try to lead a healthy life. I work out, I eat lots of vegetables, and yes, I make a lot of desserts for this blog, but for the most part, but I usually end up giving a lot of what I make away (after I taste it of course–quality control, you know). On top of that, I really try to avoid eating too many overly-processed foods now, which is a real struggle for me. Being a 90’s kid from small town Indiana means that I am, as my friend Kristina puts it, “90% Ecto Cooler and other preservatives.” For example, nowadays, I never buy Pop-Tarts, even though I love them so much.
Incidentally, the Pop-Tarts that we know and love may never have been. In early 1963, Kellogg’s competitor, the cereal company Post, had announced a plan to release a new breakfast item called Country Squares. However, Post was still months away from releasing their item, which allowed Kellogg to swoop in and develop their own version. In their attempt to best their competitor, Kellogg reached out to Keebler, the famous cookie makers, to create a quick breakfast that could be heated in the toaster.
Perhaps we owe our greatest debt to Bill Post, a plant manager at Keebler during this time who was tasked with creating a toastable treat. (Bill Post appears to have no relation to the Post corporation, but I’m looking into whether there’s a cereal gene in the Post family.) He tested out versions, originally called “fruit scones,” on his children and they were a hit. Pop-Tarts were first tested in markets in Cleveland at the end of 1963. People loved them and they were released to the general public in 1964. They were unfrosted at the time, and only came in four flavors: blueberry, apple-currant, brown sugar cinnamon, and (my personal favorite) strawberry. A few years later, after Bill Post convinced executives that there was a way to create a toaster-safe frosting, frosted versions were made available.
Though I might not buy Pop-Tarts anymore, my cravings for warm, frosted, strawberry goo-filled treats have not diminished. Especially in the summer. I don’t know what it is. So, I made my own version at home.
Homemade Strawberry Hand Tarts
Makes about 10 2 1/2 x 4-inch tarts.
For the crust (using this recipe):
1 1/2 cups flour
1 tbsp sugar
3/4 tsp salt
9 tbsp (1 stick, plus 1 tbsp) unsalted butter, cubed and very cold
1/4 cup-1/3 cup very cold water
3/4 tsp apple cider vinegar
Egg wash, optional:
1 tsp water
For the filling:
1 cup fresh strawberries, hulled and quartered
1-2 tbsp water
1/2 tsp cornstarch
2 tbsp sugar
1/8 tsp lemon zest
1/2 tsp lemon juice
pinch of salt
1/4 tsp vanilla
For the glaze:
1/4 cup powdered sugar
1/4 tsp vanilla
pinch of salt
1-2 tsp milk
Colored sugar or sprinkles, optional
In a food processor, combine the flour, sugar, and salt. Briefly pulse to mix. Add cold, cubed butter and process again until small clumps form, about 5-7 seconds. Add in 1/4 cup of water and apple cider vinegar. Pulse for an additional 5 seconds to combine. If the dough is still dry, add cold water one tablespoon at a time, not exceeding 1/2 cup.
On a well-floured surface, pour out the contents of the food processor. Gather the mixture, separate into two piles and form a disc out of each pile. Wrap in plastic wrap and refrigerate at least an hour, preferable overnight.
In a saucepan, combine strawberries, water, cornstarch, sugar, lemon zest, lemon juice, and salt. Heat on medium, stirring occasionally, until the mixture is boiling. Boil for about 15 minutes. Lower the heat and continue to cook for an additional 15 minutes. Remove from heat and stir in the vanilla. Set aside to cool completely.
Preheat oven to 350 degrees.
On a well-floured surface, roll out the pie dough. The pie crust should be quite thin, only about 1/8-inch thick, but you shouldn’t be able to see through the crust. You should be able to get about 10 rectangles from each disc, if you cut them 2 1/2 x 4-inches.
Place each rectangle on two large parchment paper-covered baking sheets. Spoon about one tablespoon of the cooled strawberry mixture into the middle of 10 of the rectangles. Place an empty rectangle over the top, carefully pressing down the edges. Then, seal the edges with the tines of a fork. Continue until all 10 tarts are filled. If using an egg wash, beat together one egg, with one teaspoon of water. Using the same fork, poke several holes into the top of each tart. Brush egg wash lightly on each tart.
Bake for 30 minutes, turning the baking sheet 180 degrees halfway through baking.
Remove from baking sheet to a cooling rack and allow to cool completely.
Mix together the powdered sugar, vanilla, salt, and milk in a small bowl. Spoon one teaspoon of glaze over each cooled tart. Sprinkle with colored sugar or sprinkles, if desired.
No, they’re not healthy per se. They are basically made from butter and sugar, but I guess you’re replacing the high-fructose corn syrup? Pick your poison, I suppose. I also don’t feel bad about not buying Pop-Tarts because their sales have increased every year since they were introduced. There are plenty of latchkey kids out there, like I was, looking for an easy snack. Then those kids become adults and say, “No, I’m too good for Pop-Tarts, I’ll make my own.” But they’ll secretly have a moment of yearning, every time they walk by them at the grocery store. Or, so I’ve heard…